Praxis Global Alliance - Digital content creator and social media - Specialist

India - Gurugram | Full-time

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About Praxis (Praxian Global Private Limited) 

Praxis Global Alliance is a next-gen advisory, management consulting and business research firm revolutionizing the way consulting projects are delivered. It delivers practical solutions to the toughest business problems by uniquely combining domain practitioner expertise, AI-led research approaches, and digital technologies.  

 The company operates four business units:

  1. Financial Investor Group (FIG)offering pre-deal support, commercial due diligence, post-acquisition value creation 
  2. Business Enablement and Transformation (BET)for practitioner-led business advisory and consulting 
  3. PGA Labsfocused on technology-led business and market research powered by AI, and
  4. PraxDigital™delivering data engineering and analytics, AI, Open Data and visualization solutions to clients across verticals. 

 Present in four strategic locations in India (Delhi, Gurgaon, Bangalore, Mumbai).

Praxis Global Alliance works with C-suite to the front-line executives across business streams helping them with end-to-end business enablement, organizational transformation, and revenue maximization support in an agile environment. 

 Praxis Global Alliance is looking for a self-motivated, energetic, and hands-on Digital Marketing Manager/ Head -Digital to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

 

About the role- 

Praxis Global Alliance is looking for a self-motivated, energetic, and hands-on Marketing Communications Associate to build the Praxis experience with us. This person will be building creating experiences through interesting and strong messaging.

Responsibilities: Be the Praxian brand custodian ensuring the messaging and brand identity is consistent and engaging while creating interesting B2B content.

Content writing 

  • Create content calendar for the organization including organizational and vertical-specific assets
  • Researching industry-related topics
  • Preparing well-structured drafts using Content Management Systems.
  • Writing a clear marketing copy to promote our products/services.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Update website content as needed
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Write engaging content for Praxis blogs, website, media articles, newsletters and internal communications using proprietary research and reports
  • Build strong propositions for media articles, press releases, client and alumni emails, and newsletters
  • Coordinate with various teams and managers to create interesting content properties for the organization
  • Work with the design resource to create visually appealing and modern designs for internal and external collateral 

Social media

  • Write attractive and informative & interactive blogs along with content for creatives that will be posted on LinkedIn, Facebook, Instagram and Twitter
  • Run social media campaigns in most economical budgets with maximum audience engagement.
  • Brainstorm campaigns and create social media posts from scratch.
  • Use analytics tools to gauge the success of campaigns
  • Keep track of social media trends and competition
  • Update posts to include relevant keywords for search engine optimization

Requirements: 3-4 years of experience in Creating Creative Content for diversified industries, exposure to a consulting environment will be a big plus. Marketing or Media Communication graduate or post-graduate.

Our ideal candidate is:

  • A go-getter, who is agile and passionate about communications
  • Has a creative bent of mind
  • Ability to meet deadlines
  • Is positive and empathetic towards team members
  • Can smoothly manage multiple projects at one time
  • Excellent writing and editing skills in English
  • Familiarity with web publications